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Keywords: Dark pattern
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2026) 18 (2): 37–54.
Published: 22 January 2026
...Sakshi Agrawal; Sajith Narayanan Purpose This study aims to investigate how dark patterns embedded in the user interfaces (UIs) of Indian quick-commerce (q-commerce) platforms shape consumer trust, loyalty, perceived betrayal, punitive intent and negative word-of-mouth ( NWOM ). Design...
