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Keywords: Design perception
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2016) 8 (2): 143–163.
Published: 20 June 2016
... design perception to provide it a multidimensional definition and measure that is more relevant to industrial designers. Design/methodology/approach The study was done in two qualitative phases: the first to generate and confirm the design dimensions pre-conceived from literature, corroborated...
