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Keywords: Destination quality
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Journal Articles
Quality of tourism destination – a scale development
Available to Purchase
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2018) 10 (1): 70–100.
Published: 29 January 2018
.... Together, these three dimensions and their various sub-dimensions form a valid scale to measure the overall quality of a tourist destination. Practical implications This study provides marketing managers an idea of the dimensions that affect tourist destination quality. They can now align...
