...Shirish C Srivastava Purpose – The purpose of this paper is to identify the four principles for firms in developing countries to enhance and augment their innovation agenda for staying competitive. With increasing globalization, firms need to continually calibrate and realign their innovation...

... in developing countries. The local agencies then sell to small scale entrepreneurs who resell the clothing, sometimes trading for other goods like fish or butter that they can also resell. So far so good; small scale sellers make a living and local kids wind up with Mickey Mouse and Nike T‐shirts. But in Zambia...

...Lubna Nafees; Omkumar Krishnan; Tim Gore; Madhavan Parthasarathy; MaryLee Stansifer; Rajeev Kumra Purpose The purpose of this paper is to explore the changing perceptions of an iconic American product, namely Levi Jeans, in a rapidly developing country, namely Costa Rica, over a 20‐year period...