...Gauri Girish Jadhav; Shubhangi Vitthal Gaikwad; Dhananjay Bapat Purpose This study aims to analyze the available literature on the use of digital marketing and its impact on small- and medium-sized enterprises (SMEs). This study identifies the use of digital marketing practices and its impact...

...Gurumurthy Kalyanaram; Gordhan K. Saini; Suresh Mony; N. Jayasankaran Purpose Pricing is always a fundamental marketing element. In the digital marketing/e-commerce context, there are two universal phenomena: desire to micro-segment and customize, and the adverse reaction upon unfair perception...