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Keywords: Distribution channels
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2015) 7 (2): 161–195.
Published: 15 June 2015
... utilized to understand the configuration of downstream SC. A distillery in southern part of India which distributes a variety of liquor products across the market has been chosen for this study. Different data collection approaches have been adopted to understand the distribution channels prevailing...
