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Keywords: Dual entitlement theory
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Journal Articles
Behavioral response to online pricing: empirical and managerial insights
Available to Purchase
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2022) 14 (2): 167–185.
Published: 02 March 2022
... of pricing Personalized pricing Perception of (un)fairness in pricing Asymmetric price response Dual entitlement theory Prospect theory Digital marketing has grown dramatically all over the world, India being no exception. The digital marketing in India has been growing exponentially with a growth...
