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Keywords: Ecommerce
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Journal Articles
Behavioral response to online pricing: empirical and managerial insights
Available to Purchase
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2022) 14 (2): 167–185.
Published: 02 March 2022
... important sources of our research. We also include non-scholarly journal articles where relevant and rigorous. We review research dating back to the 1950s and continue our review through the decades until 2021. Digital marketing Ecommerce Online marketing Pricing Online pricing Customization...
