...Anil Kumar; Rituparna Basu Purpose This study aims to explore the effect of eco-labels on green product purchase intention among consumers of electrical/electronic products in an emerging market context. Design/methodology/approach This study adopted an extended theory of planned behaviour...

... in understanding this cross-cultural literature in emerging markets. This study adopts a qualitative multiple-case study design to understand the HRM practices of Indian IT subsidiaries in Mexico from the GI-LR framework perspective. A subsidiary can be defined as an independent entity of the parent company...

...Christian Kuklinski; Roger Moser; Thomas Callarman Purpose – This paper aims to examine from an information processing perspective how Delphi-based analyses can be used to overcome some challenges of dynamic business environments in emerging markets. Design/methodology/approach – Delphi...

...Gordhan K. Saini; Arvind Sahay Purpose – This study aims to examine the importance of credit and low price guarantee (LPG) on consumer purchase intention across types of retail store formats in an emerging market context. Design/methodology/approach – A 2 (kirana/modern retail)×2 (high/low...

...Anita Goyal; Moutusi Maity; Don E. Schultz Purpose The purpose of this viewpoint is to raise the issue of the development of marketing communication in and for emerging markets. Design/methodology/approach This is a conceptual piece which is not supported by formal research. It is based...

... research Emerging markets Developing countries International marketing Multinational corporate (MNC) managers coming from other cultures to the developing world have great difficulty understanding local culture and local consumers. Local research and advertising research people may know local...

... Group Publishing Limited 2012 Lead markets Frugal innovations India Disruptive innovations Bottom of the pyramid Innovation Emerging markets By breaking the rules of the game and thinking of new ways to compete, a company can strategically redefine its business and catch its...

... compulsion to do so, were well placed to push forward in a more competitive environment. © Emerald Group Publishing Limited 2012 Innovation strategy India Emerging markets Technology Growth Innovation At the time the Indian economy was opened to competition in the early 1990s...

... India Economic reform Public policy Corporate governance Emerging markets Emerging economies like India have the advantage of learning from the experiences of developed countries. The reforms experience, especially of the UK and other European countries, can provide critical learning...