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Keywords: Ethnography
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2013) 5 (1): 6–9.
Published: 15 March 2013
... consumer insights. Russell W. Belk is the Kraft Foods Canada Chair in Marketing at the Schulich School of Business, York University, Canada. Russell W. Belk can be contacted at: rbelk@schulich.yorku.ca © Emerald Group Publishing Limited 2013 Consumer insights Ethnography Qualitative...
