.... The database includes Emerald Insight, Springer LINK, JSTOR, Sage, ScienceDirect (Elsevier), SSRN and EBSCO. These databases are regarded mainly as well-established databases with utmost coverage of high-ranked peer-reviewed journals in the field of financial services. The search strategy involved...

...), for both the fixed returns based instruments and the non‐fixed instruments, psychographic variables emerged as the most important predictors. Practical implications These results show the need for financial service providers to consider the psychographic variables along with demographic and socio...