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Keywords: Game theory
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2009) 1 (4): 252–268.
Published: 09 October 2009
... views and effects of in‐game placements on Indian gamers and may encourage more research in this field. Game theory Video games Advertising effectiveness Consumer psychology India The present study builds upon the premise that the faster the game, the more attention is required...
