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Keywords: Hedonic
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Journal Articles
Using UTAUT 2 model to predict mobile app based shopping: evidences from India
Available to Purchase
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2017) 9 (3): 248–264.
Published: 21 August 2017
.... Findings The study revealed that hedonic and habit are the strongest predictors of users’ behavioral intention to use mobile apps for shopping. Respondents are also influenced by the deals that are being offered by the marketers. The research also suggests that facilitating conditions help in usage...
