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Keywords: In‐film placements
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2011) 3 (4): 244–262.
Published: 11 October 2011
... of brands placed and the movie genre in which they were found was noted. Findings In‐film placements of entertainment and automobile brands were found to be highly prevalent in Indian movies. Showing the usage of the brand was the most common style of execution. The volume of in‐film placements...
