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Keywords: Indian Premier League
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2017) 9 (2): 169–188.
Published: 19 June 2017
... Publishing Limited Licensed re-use rights only Indian Premier League Fan loyalty Formative scale development Index development Sport-based team brand equity Marketing of sports and marketing through sports is an emerging phenomenon, with revenues from this industry expected to grow...
Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2015) 7 (1): 45–66.
Published: 16 March 2015
... of the stadium atmosphere construct and empirically demonstrates the measurement scale for the construct. M.S. Balaji can be contacted at: makambalaji77@gmail.com © Emerald Group Publishing Limited 2015 Indian Premier League Aesthetics Layout Spectators Stadium Stadium atmosphere...
