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Keywords: Information adoption model
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2020) 12 (1): 23–42.
Published: 20 March 2020
... and accurate destination information through their videos to tourists. Originality To the best of authors’ knowledge, this paper is the first in the Indian context to examine the adoption of YouTube channels before visiting destinations through information adoption models with additional constructs...
