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Keywords: Insights
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2023) 15 (1): 76–91.
Published: 20 February 2023
... strategy for applying digital marketing. This review provides an insight into how digital marketing has evolved over the period of time and how SMEs are adopting it for their sustenance. Practical implications This study will give theoretical analysis of various benefits received by SMEs because...
