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Keywords: Intangible assets
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Journal Articles
Differential impact of advertising and distribution expenditure on Tobin's Q: A perspective from listed firms in India
Available to Purchase
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2009) 1 (2-3): 77–94.
Published: 05 June 2009
... Publishing Limited 2009 Advertising Expenditure Distribution Brands Corporate branding Intangible assets Anecdotal evidence suggests that chief executive officers are becoming more concerned about return on marketing spend. In other words, “what am I getting for all the money being...
