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Keywords: Intentions
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Journal Articles
Using UTAUT 2 model to predict mobile app based shopping: evidences from India
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Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2017) 9 (3): 248–264.
Published: 21 August 2017
...Preeti Tak; Savita Panwar Purpose The purpose of this paper is to understand antecedents of app-based shopping in an Indian context. The paper has used unified theory of acceptance and use of technology (UTAUT) 2 model for examining the impact of various constructs on behavioral intention...
