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Keywords: Kirana
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2018) 10 (4): 337–344.
Published: 07 March 2018
...Kalpana Sitaraman Purpose This paper aims to provide marketers with a blueprint for designing winning point of sale (POS) strategies at the final moment of truth. It focuses on traditional trade (kirana stores), the most critical distribution channel in emerging markets such as India, and outlines...
