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Keywords: Layout
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2015) 7 (1): 45–66.
Published: 16 March 2015
...-established in the marketing literature, stadium atmosphere has received limited attention. Design/methodology/approach – Through qualitative and quantitative studies in five different phases, a 14-item four-dimension stadium atmosphere scale was developed that included physical layout, facility...
