... (Lee, 2013 ; Kapferer, 2008 ; de Chernatony, 1999). Brand Brand identification Brand image Branding and customer relationship Leadership In October 2021, Facebook decided to rebrand itself to Meta to embrace the new vision of the organisation, which is to help bring the concept...

...G. Balaji Purpose The purpose of this paper is to advocate an approach to leadership development to support the increasing trend of India‐based executives of multinational companies' (MNC) subsidiaries taking on global roles. Design/methodology/approach The paper defines distinctive...

... approach to business is based on the adoption of a higher purpose that transcends profits, a stakeholder rather than shareholder orientation, and conscious, service‐oriented leadership. Findings Businesses that adopt this approach not only create multiple types of long‐term wealth for society at large...