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Keywords: Literature review
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Journal Articles
A systematic literature review: digital marketing and its impact on SMEs
Available to Purchase
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2023) 15 (1): 76–91.
Published: 20 February 2023
... on SMEs. Design/methodology/approach A systematic literature review has been conducted on digital marketing, and its implementation in SMEs. The impact of digital marketing on SMEs performance is observed over the past 12 years through the resources which are undertaken for the study, namely, Science...
Journal Articles
Workforce diversity: from a literature review to future research agenda
Available to Purchase
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2020) 12 (4): 577–603.
Published: 28 April 2020
..., 2001). Shatrughan Yadav can be contacted at yadav.shatrughna82@gmail.com 05 08 2019 27 02 2020 26 03 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Literature review Diversity management Workforce diversity...
Journal Articles
Do Indian management practices drive global research agenda?: An exploratory analysis of contemporary management literature
Available to Purchase
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2015) 7 (2): 108–139.
Published: 15 June 2015
.../implications – Normal limitations of sample-based literature review apply. Further, the literature search is limited to a select set of highly ranked journals. Originality/value – Studies analyzing themes related to Indian contexts in international publications are sparse. To the best of authors...
