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Keywords: Logistic regression
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Journal Articles
An empirical investigation of repeat buying behavior of customers of two brands in India
Available to Purchase
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2014) 6 (3): 255–268.
Published: 12 August 2014
... ; Hair et al., 2005). We discuss our model below: Mehir Baidya can be contacted at: baidya.mehir@gmail.com © Emerald Group Publishing Limited 2014 Quality Probability Logistic regression Price Managers are not only interested in acquiring customers at any cost via...
