... engagement. It was also inferred that brand loyalty is the consequence of customer engagement. Practical implications Marketers should gear up initiatives targeting new mothers through healthy aspects and genuine packaging to strengthen the mother’s trust through periodic uses of the product...

... Licensed re-use rights only Loyalty Resistance to change Determinism Brand relationships Based on managerial observations and qualitative market data, it would not be an overstatement to suggest that a key task of brand managers today is to develop strategies that enable establishment...