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Keywords: Market basket analysis
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2020) 12 (1): 43–61.
Published: 07 February 2020
... will be able to do cross-merchandising of the categories of the goods having strong associations and will increase the shelf space of the products, which are preferred by customers. Design/methodology/approach Market basket analysis was done for 1,223 transactions including two or more product categories...
