Keywords: Market orientation
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Journal Articles
Journal of Indian Business Research (2020) 12 (2): 169–190.
Published: 11 March 2020
... allowed to express the opinion regarding the relative importance of each factor and sub-factors by making pairwise comparisons through a structured questionnaire based on a nine-point scale. Findings Market orientation (0.4529) was perceived as the most important FP determinant followed...

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