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Keywords: Market segmentation
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2019) 11 (2): 138–161.
Published: 17 June 2019
..., 1992). Sustainability Market segmentation It is quite evident that every organisation is encouraging societal people to look at sustainable consumption (SC), production and green consumption, which are significant characteristics of sustainable development comprehensively, and which...
