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Keywords: Market segmentation
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Journal Articles
“I don’t buy LED bulbs but I switch off the lights”: Green consumption versus sustainable consumption
Available to Purchase
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2019) 11 (2): 138–161.
Published: 17 June 2019
... and Rudra Rameshwar can be contacted at: rudrarameshwar@gmail.com 30 01 2018 11 04 2018 20 04 2018 04 06 2018 06 06 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Sustainability Market segmentation...
