... companies can base their BtoB marketing strategy. Anderson and Weitz (1989) focused on factors such as trust between the parties, imbalance of power, communication between parties, stakes in the relationship, manufacturer's reputation, and age of the dyad that determines buyers' intention of relation...

... (2001) state: India Tourism Brand management Marketing strategy The concept of brand architecture is attracting considerable attention and interest from researchers and practising brand managers alike; and is being increasingly applied in the management of brand portfolios across a host...