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Keywords: Millennial
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2024) 16 (1): 134–153.
Published: 19 February 2024
... strategies for the co-living and co-working space and the sustainability of these two business models. A ripe market with multifarious possibilities waiting to be tapped with the right plan of action is the need of the hour. Co-living Co-working Millennial Competitive advantage Sustainability...
Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2021) 13 (3): 361–381.
Published: 22 February 2021
...Roktim Sarmah; Neeraj Dhiman; Honey Kanojia Purpose The present study aims to probe into the determinants of mobile wallet adoption by millennials with the assistance of extended technology acceptance model. Design/methodology/approach The data was collected from the students studying...
