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Keywords: Mindful advertising
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2024) 16 (1): 119–133.
Published: 22 February 2024
... advertising in influencing MC needs deeper investigation. The purpose of this research paper is to bridge the gap. Design/methodology/approach The relationship between mindfulness and temperance in consumption was investigated using an online simulation. Mindful advertising by Patagonia, with a message...
