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Keywords: Mobile commerce
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2013) 5 (1): 52–72.
Published: 15 March 2013
...Anita Goyal; Moutusi Maity; Rakhi Thakur; Mala Srivastava Purpose Mobile commerce is a broad term used for mobile banking, mobile ticketing, mobile coupons, purchasing of goods and services using mobile phones. Considering mobile penetration and changing lifestyles of the Indian population, it has...
