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Keywords: Mobile communication systems
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2013) 5 (1): 52–72.
Published: 15 March 2013
... Mobile communication systems Consumer behaviour Mobile commerce is a broad term used for mobile banking, mobile ticketing, mobile coupons as well as for purchase of goods and services using mobile phone. Mobile commerce can be defined as “all activities related to a (potential) commercial...
