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Keywords: Party Brand Personality
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2019) 11 (3): 263–280.
Published: 29 October 2018
...Harsandaldeep Kaur; Seerat Sohal Purpose Although the concept of political party brand personality has received substantial recognition in the political marketing literature, however, no study as yet has contributed in identifying a causal relationship between the party brand personality and voter...
