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Keywords: Private labels
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2020) 12 (1): 43–61.
Published: 07 February 2020
...Veenu Sharma; Bhuvnesh Kedia; Vandana Yadav; Shreya Mishra Purpose The purpose of this study is to analyze the current scenario of private labels from consumers and retailers’ point of view and provide inputs to the retailers that will help them to increase their profitability. Profitability...
