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Keywords: Probability
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Journal Articles
An empirical investigation of repeat buying behavior of customers of two brands in India
Available to Purchase
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2014) 6 (3): 255–268.
Published: 12 August 2014
...Mehir Baidya; Gautam Ghosh Purpose – The purpose of this paper is to attempt to test whether price and quality have any influence on customer repeat purchase probability. Managers should know the strategic determinants of repeat purchase probability to retain customers. Design/methodology...
