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Keywords: Process
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2020) 12 (1): 113–132.
Published: 27 February 2020
... revolve around topics of mutual interest requiring a platform and environment which facilitates a systematic and useful communication promoting an elevated level of trust between customers and organisations (Prahalad and Ramaswamy, 2013). Co-creation is a resource integration process when customers...
