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Keywords: Product and brand management
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2025) 17 (3): 221–242.
Published: 10 September 2025
... Licensed re-use rights only Branding Product and brand management Brand image Marketing communication Advertising effectiveness Advertisement and marketing According to a recent study by Benlabs (2023) , 75% of US consumers have researched a product or brand after seeing...
