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Keywords: Purchase attitude
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2018) 10 (2): 193–207.
Published: 24 January 2018
...). Consumer Counterfeit Purchase attitude Luxury fashion goods business is a very lucrative one which is growing at a phenomenal growth rate, but simultaneously they have been trapped by the manufacturers of counterfeit fashion products. As the technology is becoming more and more advanced...
