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Keywords: Qualitative study
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Journal Articles
Innovative strategies to tackle post-Covid-19 tourism: case of small tourism companies
Available to Purchase
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2023) 15 (1): 92–109.
Published: 11 October 2022
...Swati Sharma; Ankita Sharma Purpose The Covid-19 pandemic adversely affected the tourism industry. The highly contagious coronavirus-19 has brought the whole industry to its knees, initiating catastrophic effects in terms of loss of jobs and revenue. The purpose of this qualitative study...
Journal Articles
Factors influencing adoption of e-services in rural India – perspectives of consumers and service providers
Available to Purchase
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2020) 12 (2): 215–230.
Published: 14 June 2019
.../value The focus is on societal development through the adoption of e-services in rural areas. To the best of the knowledge of the researchers, no qualitative study has been performed to capture the perspectives of both the service-providers and the consumers on the adoption of e-services in India...
