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Keywords: Relational selling behaviour
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2018) 10 (3): 237–255.
Published: 31 January 2018
... Licensed re-use rights only Satisfaction Trust Financial services Relationship marketing Relationship quality Relational selling behaviour Revenue growth in the financial services milieu ultimately hinges on attracting new customers and retaining existing customers (Berry, 1995...
