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Keywords: Relationship duration
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2024) 16 (2): 201–222.
Published: 01 November 2023
... on customer loyalty is mediated by the RQ and influenced by relationship duration. Research limitations/implications The study is confined to the Indian banking sector. It did not examine the dimension-wise impact of brand performance indicators on RQ and customer loyalty. Future...
