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Journal Articles
Journal of Indian Business Research (2013) 5 (1): 10–16.
Published: 15 March 2013
...Anita Goyal; Moutusi Maity; Don E. Schultz Purpose The purpose of this viewpoint is to raise the issue of the development of marketing communication in and for emerging markets. Design/methodology/approach This is a conceptual piece which is not supported by formal research. It is based...

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