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Keywords: Resistance
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2017) 9 (1): 2–19.
Published: 20 March 2017
...Fayçal Boukamcha Purpose This paper aims to clarify the effect of attitudinal ambivalence on resistance to anti-smoking persuasion through information processing styles. It was hypothesized that a high smoker’s ambivalence, induced by an anti-smoking persuasive message, triggers among smokers both...
