...Sridhar N. Ramaswami; Sekar Raju; Dana C. Page Purpose This research aims to examine two constructs that define loyal brand relationships – greater resistance to changing their brand beliefs and attitudes (resistance to change) and greater willingness to shun competitor brands (determinism...

...Ülle Pihlak; Ruth Alas Purpose The purpose of this paper is to examine how cultural differences influence change management in Indian, Chinese and Estonian organisations. The paper focuses mainly on the resistance to change and contributes to management research and management practices...