Keywords: Response styles
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Indian Business Research (2017) 9 (2): 149–168.
Published: 19 June 2017
... and an indigenous Indian language. This, however, presupposes that answers to items are not influenced by people’s language proficiencies and response styles in different languages. This paper aims to examine whether market researchers in India should be careful about nonrandom measurement error caused by language...

or Create an Account

Close Modal
Close Modal