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Keywords: Revenue churn
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2012) 4 (1): 24–35.
Published: 16 March 2012
...M. Geetha; Jensolin Abitha Kumari Purpose The purpose of this paper is to provide a detailed analysis of the usage pattern of non‐revenue earning customers (NREC) who cause revenue churn in the company and are susceptible to churn in the near future. These NREC customers were analyzed to discern...
