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Keywords: SMEs
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Journal Articles
A systematic literature review: digital marketing and its impact on SMEs
Available to Purchase
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2023) 15 (1): 76–91.
Published: 20 February 2023
...Gauri Girish Jadhav; Shubhangi Vitthal Gaikwad; Dhananjay Bapat Purpose This study aims to analyze the available literature on the use of digital marketing and its impact on small- and medium-sized enterprises (SMEs). This study identifies the use of digital marketing practices and its impact...
Journal Articles
The nexus among innovation types, knowledge sharing, transformational leadership, and marketing performance in an emerging economy: An empirical study
Available to Purchase
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2020) 12 (4): 529–548.
Published: 27 April 2020
...Samuel Afriyie; Jianguo Du; Abdul-Aziz Ibn Musah Purpose This paper aims to empirically examine the structural relationship between innovation types, transformational leadership (TL), knowledge sharing (KS) and marketing performance (MP) in small- and medium-sized enterprise (SME) service firms...
