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Keywords: SOBC
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2024) 16 (2): 308–326.
Published: 08 April 2024
... menstrual products. The study uses the Stimulus–Organism–Behavior–Consequence (SOBC) theory as the appropriate grounded theory to explain these determinants. Design/methodology/approach Cross-sectional data were collected from 720 women who have been using sustainable menstrual products. For analysing...
