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Keywords: Sales
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Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2018) 10 (3): 291–319.
Published: 21 February 2018
...Archana Sharma; Mahim Sagar Purpose The purpose of this study is to identify crucial and new product selling challenges in the Information and Communication Technology (ICT) sector for the companies operating in Business to Business (B2B) sales setting. Design/methodology/approach This study...
Journal Articles
Journal:
Journal of Indian Business Research
Journal of Indian Business Research (2012) 4 (3): 140–157.
Published: 17 August 2012
... and outcomes. Design/methodology/approach The paper reviews literature on oriental philosophy of Karma yoga, and on self‐leadership, and self‐control to propose the new construct, its antecedents, and consequences in a sales context. Findings The paper puts forward four dimensions of Karma orientation...
